I design brand identities and visual systems that bring clarity, personality, and cohesion to every touchpoint.
From concept to application, I create brands that not only look good, but work in the real world — across packaging, content, and digital platforms.
My approach to branding is concept-driven and grounded in strategy. I don’t see identity as just a logo, but as a complete visual system that shapes how a brand is perceived and experienced. A strong identity is built to be applied. I design systems that adapt across different formats and contexts, ensuring consistency and flexibility as the brand grows.
With a background in both design and illustration, I develop identities that are not only coherent and functional, but also expressive and distinctive.
Brand Guidelines for Pico Growth.
Presentation Cover for Pico Growth.
GuideGeek AI Travel Assistant Custom Illustration and Animation.