Graphic Design
Graphic Design
Creative Direction
Creative Direction
Illustration
Illustration
I turn ideas into visual systems -designed, directed, and illustrated.
Designing bold, clean thoughtful experiences that elevate brands and turn ideas into impactful visuals.
DESIGNER + ILLUSTRATOR +
CREATIVE DIRECTOR
DESIGNER + ILLUSTRATOR +
CREATIVE DIRECTOR
DESIGNER + ILLUSTRATOR +
CREATIVE DIRECTOR
02
( About Us )
© 2026
I combine strategy, design, and illustration to build visual worlds that connect.
With over 20 years of experience and a Master's in Strategic Design Management. I move comfortably between concept and execution — developing brand narratives, directing visual systems, and illustrating the details that make them memorable.
I work fully bilingually with teams and clients across cultures and contexts.
03
( Selected Works )
© 2026
YELMO
CREATIVE DIRECTION
ILLUSTRATION
YELMO
CREATIVE DIRECTION
ILLUSTRATION
YELMO
CREATIVE DIRECTION
ILLUSTRATION
YELMO
CREATIVE DIRECTION
ILLUSTRATION
YELMO
CREATIVE DIRECTION
ILLUSTRATION
YELMO
CREATIVE DIRECTION
ILLUSTRATION
04
( Services )
© 2026
Thoughtful, high-impact visuals and structured digital experiences built for your brand
01
Graphic Design
Brand identities and visual systems built from concept through application — packaging, decks, campaigns, and everything that carries a brand's look and voice across formats.
01
Graphic Design
Brand identities and visual systems built from concept through application — packaging, decks, campaigns, and everything that carries a brand's look and voice across formats.
01
Graphic Design
Brand identities and visual systems built from concept through application — packaging, decks, campaigns, and everything that carries a brand's look and voice across formats.
02
Creative Direction
Setting the vision for a project end to end — concept, tone, and visual narrative — and directing how illustration, design, and space come together into one cohesive experience.
02
Creative Direction
Setting the vision for a project end to end — concept, tone, and visual narrative — and directing how illustration, design, and space come together into one cohesive experience.
02
Creative Direction
Setting the vision for a project end to end — concept, tone, and visual narrative — and directing how illustration, design, and space come together into one cohesive experience.
03
Illustration
Hand-drawn and digital illustration across three modes: personal collections, live illustration at events, and branded illustration developed for clients.
03
Illustration
Hand-drawn and digital illustration across three modes: personal collections, live illustration at events, and branded illustration developed for clients.
03
Illustration
Hand-drawn and digital illustration across three modes: personal collections, live illustration at events, and branded illustration developed for clients.
05
( Process )
© 2026
(01)
Discovery
I take time to understand the brief, the audience, and what the brand needs to say — gathering the context that shapes a clear creative direction.
(01)
Discovery
I take time to understand the brief, the audience, and what the brand needs to say — gathering the context that shapes a clear creative direction.
(02)
Strategy
I shape a plan that connects concept, message, and format, so every design and illustration decision serves the same idea.
(02)
Strategy
I shape a plan that connects concept, message, and format, so every design and illustration decision serves the same idea.
(03)
Design
I translate strategy into visuals — brand systems, illustrated worlds, or both — built to work across every touchpoint they'll live in.
(03)
Design
I translate strategy into visuals — brand systems, illustrated worlds, or both — built to work across every touchpoint they'll live in.
(04)
Delivery
I prepare and hand off polished, production-ready assets, staying available for the adjustments that come with real-world use.
(04)
Delivery
I prepare and hand off polished, production-ready assets, staying available for the adjustments that come with real-world use.
07
( Stats & Facts )
© 2026
years of experience
Two decades building brand identities and visual systems across editorial, branding, and packaging.
years of experience
Two decades building brand identities and visual systems across editorial, branding, and packaging.
years of experience
Two decades building brand identities and visual systems across editorial, branding, and packaging.
brands + organizations
From startups to Mastercard, PepsiCo, and the UN
brands + organizations
From startups to Mastercard, PepsiCo, and the UN
brands + organizations
From startups to Mastercard, PepsiCo, and the UN
bilingual delivery
Every project can run fully in English or Spanish, start to finish.
bilingual delivery
Every project can run fully in English or Spanish, start to finish.
bilingual delivery
Every project can run fully in English or Spanish, start to finish.
projects delivered
A proven track record of crafting impactful design solutions over time.
projects delivered
A proven track record of crafting impactful design solutions over time.
projects delivered
A proven track record of crafting impactful design solutions over time.
Let's build
something thoughtful
together.
Let's build
something thoughtful
together.
Let's build
something thoughtful
together.